The Idea in You : How to Find It, Build It, and Change Your Life
Do you have an idea in you? A hobby, a project, a product . . . something that could change your life? The Idea in You is a bulletproof system for finding the right idea and shaping it in to a success–on your own terms. With advice from the people behind the likes of Pizza Pilgrims, Parkrun, and Decoded, The Idea in You will show you what to expect, how to think, and what to do when launching your own venture. Making your idea happen is possible–and it will be one of the most inspiring and energizing experiences of your life. What are you waiting for?
Martin Amor led new product development programs and creative training programs for Mars, Telefonica, Unilever, Samsung, Shell, and Kraft in his role as Inventing Director at leading global innovation consultancy ?What If!. Now he helps businesses get better at innovation and develops his own ideas as an entrepreneur. Alex Pellew is a former marketing head at Nike. He leads projects for ?What If! Innovation, and coaches and launches digital start-ups.